WeChat has over 1 billion monthly active users and is often used as a primary communication tool for individuals and businesses in China. Here are some key aspects of WeChat marketing:
- Official account: Businesses can create an official WeChat account to promote their brand and connect with followers. They can share content, interact with followers, and even sell products through their official account.
- WeChat moments: WeChat moments allow users to share photos, videos, and text with their contacts. Businesses can use WeChat moments to share promotional content, showcase products or services, and engage with followers.
- Mini programs: WeChat mini programs are small applications that can be accessed within WeChat. Businesses can use mini programs to offer products or services, sell merchandise, and even provide customer service.
- WeChat Pay: WeChat Pay is a payment system within WeChat that allows users to make purchases within the app. Businesses including non-China registered companies can use WeChat Pay to collect payment directly through their WeChat customers.
Overall, WeChat marketing is a valuable tool for businesses looking to expand their operations in China. By leveraging the power of WeChat, businesses can connect with followers, promote their brand, and even sell products or services directly through the app and received payment.
TikTok is a video-sharing app that has grown in popularity in recent years, particularly among younger demographics. Here are some key aspects of TikTok marketing:
- Hashtag challenges: TikTok challenges are popular among users and businesses can create hashtag challenges to engage with their target audience. Users participate by creating and sharing their own videos using the designated hashtag.
- Influencer marketing: Brands can collaborate with popular TikTok creators to promote their products or services. Influencers can help businesses reach a wider audience and engage with their target demographic in an authentic way.
- In-feed ads: In-feed ads are short videos that appear in users’ feeds as they scroll through TikTok. They can be targeted to specific audiences based on factors such as location and interests.
- Branded content: Branded content involves partnering with TikTok creators to create sponsored content that promotes a brand or product. This type of content is often more engaging and authentic than traditional ads.
Overall, TikTok marketing can be a valuable tool for businesses looking to reach a younger demographic and engage with their target audience in a more creative and interactive way. By leveraging the popularity of TikTok, businesses can create engaging content, reach a wider audience, and promote their brand in a unique and memorable way.
TikTok is growing rapidly and has the highest traffic on mobile social media platform. It is one of the most effective short video marketing platform to build your brand in China but also the most critical tool to promote branding in the ASEAN countries. This course will help ordinary people, business owners and marketers to harness the power of Tik Tok and achieve their goals.
Our chief trainer, Mr Warren Teh, a seasoned entrepreneur and trainer certified by ACTA with specialization in Chinese social media marketing development in Singapore since 2013. He and his team was appointed by Singapore Business Federation as WeChat marketing trainer (2019) and TikTok (2020) till now. If you are interested to organise WeChat, TikTok or other Chinese social media marketing training program, email: email@example.com
我们的首席培训师Warren Teh先生是一位经验丰富的企业家和培训师，自2013年起在新加坡专注于中国社交媒体营销发展，并获得新加坡ACTA培训师认证。他和团队至今仍被新加坡工商联合会（SBF) 任命为微信（2019年）和抖音（2020年）营销培训师。如果您有兴趣组织微信、抖音或其他中国社交媒体营销培训营销课，请发送电子邮件至：firstname.lastname@example.org