WeChat 微信
WeChat has over 1 billion monthly active users and is often used as a primary communication tool for individuals and businesses in China. Here are some key aspects of WeChat marketing:
- Official account: Businesses can create an official WeChat account to promote their brand and connect with followers. They can share content, interact with followers, and even sell products through their official account.
- WeChat moments: WeChat moments allow users to share photos, videos, and text with their contacts. Businesses can use WeChat moments to share promotional content, showcase products or services, and engage with followers.
- Mini programs: WeChat mini programs are small applications that can be accessed within WeChat. Businesses can use mini programs to offer products or services, sell merchandise, and even provide customer service.
- WeChat Pay: WeChat Pay is a payment system within WeChat that allows users to make purchases within the app. Businesses can use WeChat Pay to sell products or services directly through their WeChat account.
Overall, WeChat marketing is a valuable tool for businesses looking to expand their operations in China. By leveraging the power of WeChat, businesses can connect with followers, promote their brand, and even sell products or services directly through the app.
TikTok 抖音
TikTok is a video-sharing app that has grown in popularity in recent years, particularly among younger demographics. Here are some key aspects of TikTok marketing:
- Hashtag challenges: TikTok challenges are popular among users and businesses can create hashtag challenges to engage with their target audience. Users participate by creating and sharing their own videos using the designated hashtag.
- Influencer marketing: Brands can collaborate with popular TikTok creators to promote their products or services. Influencers can help businesses reach a wider audience and engage with their target demographic in an authentic way.
- In-feed ads: In-feed ads are short videos that appear in users’ feeds as they scroll through TikTok. They can be targeted to specific audiences based on factors such as location and interests.
- Branded content: Branded content involves partnering with TikTok creators to create sponsored content that promotes a brand or product. This type of content is often more engaging and authentic than traditional ads.
Overall, TikTok marketing can be a valuable tool for businesses looking to reach a younger demographic and engage with their target audience in a more creative and interactive way. By leveraging the popularity of TikTok, businesses can create engaging content, reach a wider audience, and promote their brand in a unique and memorable way.
TikTok is growing rapidly and has the highest traffic on mobile social media platform. It is one of the most effective short video marketing platform to build your brand in China but also the most critical tool to promote branding in the ASEAN countries. This course will help ordinary people, business owners and marketers to harness the power of Tik Tok and achieve their goals.
Our trainer, Mr Warren Teh, a seasoned entrepreneur and trainer certified by ACTA with specialization in Chinese social media marketing development in Singapore since 2013. He was appointed by Singapore Business Federation as WeChat marketing trainer (2019) and TikTok (2020) till now. If you are interested to organise WeChat, TikTok or other Chinese social media marketing training program, email: lobang@wechatapp.com.sg