WeChat 微信
WeChat has over 1 billion monthly active users and is often used as a primary communication tool for individuals and businesses in China. Here are some key aspects of WeChat marketing:
- Official account: Businesses can create an official WeChat account to promote their brand and connect with followers. They can share content, interact with followers, and even sell products through their official account.
- WeChat moments: WeChat moments allow users to share photos, videos, and text with their contacts. Businesses can use WeChat moments to share promotional content, showcase products or services, and engage with followers.
- Mini programs: WeChat mini programs are small applications that can be accessed within WeChat. Businesses can use mini programs to offer products or services, sell merchandise, and even provide customer service.
- WeChat Pay: WeChat Pay is a payment system within WeChat that allows users to make purchases within the app. Businesses including non-China registered companies can use WeChat Pay to collect payment directly through their WeChat customers.
Overall, WeChat marketing is a valuable tool for businesses looking to expand their operations in China. By leveraging the power of WeChat, businesses can connect with followers, promote their brand, and even sell products or services directly through the app and received payment.
微信拥有超过10亿月活跃用户，在中国被广泛作为个人和企业的主要沟通工具使用。以下是微信营销的几个关键方面：
- 公众号：企业可以创建官方微信账号来推广品牌并与粉丝建立联系。他们可以通过官方账号分享内容，与粉丝互动，甚至通过公众号销售产品。
- 朋友圈：微信朋友圈容许用户与他们的联系人分享照片、视频和文字。企业可以利用微信朋友圈分享促销内容，展示产品或服务，并与粉丝互动。
- 小程序：微信小程序是可以在微信内访问的小型应用程序。企业可以利用小程序提供产品或服务，销售商品，甚至提供客户服务。
- 微信支付：微信支付是微信内的支付系统，用户可以通过微信内进行购买。企业包括非中国注册公司可以透过微信支付向客户收款。
总的来说，对于希望在中国扩大业务的企业来说，微信营销是一个宝贵的工具。通过利用微信的力量，企业可以与粉丝建立联系，推广品牌，甚至直接通过应用小程序销售产品或服务和收款。
TikTok 抖音
TikTok is a video-sharing app that has grown in popularity in recent years, particularly among younger demographics. Here are some key aspects of TikTok marketing:
- Hashtag challenges: TikTok challenges are popular among users and businesses can create hashtag challenges to engage with their target audience. Users participate by creating and sharing their own videos using the designated hashtag.
- Influencer marketing: Brands can collaborate with popular TikTok creators to promote their products or services. Influencers can help businesses reach a wider audience and engage with their target demographic in an authentic way.
- In-feed ads: In-feed ads are short videos that appear in users’ feeds as they scroll through TikTok. They can be targeted to specific audiences based on factors such as location and interests.
- Branded content: Branded content involves partnering with TikTok creators to create sponsored content that promotes a brand or product. This type of content is often more engaging and authentic than traditional ads.
Overall, TikTok marketing can be a valuable tool for businesses looking to reach a younger demographic and engage with their target audience in a more creative and interactive way. By leveraging the popularity of TikTok, businesses can create engaging content, reach a wider audience, and promote their brand in a unique and memorable way.
TikTok is growing rapidly and has the highest traffic on mobile social media platform. It is one of the most effective short video marketing platform to build your brand in China but also the most critical tool to promote branding in the ASEAN countries. This course will help ordinary people, business owners and marketers to harness the power of Tik Tok and achieve their goals.
抖音是一款在近年来在特别受年轻人群欢迎的视频分享应用程序。以下是抖音营销的几个关键方面：
- 挑战标签：抖音挑战在用户中很受欢迎，企业可以创建挑战标签来与目标受众互动。用户通过创建和分享自己的视频，并使用指定的标签参与其中。
- 网红营销：品牌可以与热门抖音创作者合作，推广他们的产品或服务。网红可以帮助企业触达更广泛的受众，并以真实的方式与他们的目标人群互动。
- 动态广告：动态广告是在用户浏览抖音时出现在他们的信息流中的短视频。可以根据位置和兴趣等因素将其定向到特定的受众。
- 品牌内容：品牌内容涉及与抖音创作者合作创建赞助内容，以促进品牌或产品。这种类型的内容通常比传统广告更具吸引力和真实性。
总的来说，对于希望触达年轻人群并以更有创意和互动的方式与目标受众互动的企业来说，抖音营销可以是一个宝贵的工具。利用抖音的受欢迎程度，企业可以创建有吸引力的内容，触达更广泛的受众，并以独特而令人难忘的方式推广品牌。
抖音正在快速增长，并且是移动社交媒体平台上的最热门应用。它不仅是在中国打造品牌的最有效的短视频营销平台，也是在东盟国家推广品牌的最重要工具之一。本课程将帮助普通人、企业主和市场营销人员利用抖音的力量实现他们的目标。
Our chief trainer, Mr Warren Teh, a seasoned entrepreneur and trainer certified by ACTA with specialization in Chinese social media marketing development in Singapore since 2013. He and his team was appointed by Singapore Business Federation as WeChat marketing trainer (2019) and TikTok (2020) till now. If you are interested to organise WeChat, TikTok or other Chinese social media marketing training program, email: lobang@wechatapp.com.sg
我们的首席培训师Warren Teh先生是一位经验丰富的企业家和培训师，自2013年起在新加坡专注于中国社交媒体营销发展，并获得新加坡ACTA培训师认证。他和团队至今仍被新加坡工商联合会（SBF) 任命为微信（2019年）和抖音（2020年）营销培训师。如果您有兴趣组织微信、抖音或其他中国社交媒体营销培训营销课，请发送电子邮件至：lobang@wechatapp.com.sg